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Course 1

Desktop Conversion Optimization

5 of 5 stars read testimonials

  • A 6-week STEP-by-STEP online course that will MAXIMIZE sales in your Desktop E-commerce Store
  • Training by E-commerce Expert and #1 Bestseller, Benjamin Gundgaard
  • Weekly Q & A calls

$ 1,996
ex. VAT

MAXIMIZE your Desktop Customer Conversion Rate

The Desktop Conversion Optimization Course is a 6-week online course that teaches you how to MAXIMIZE sales in your Desktop E-commerce store, based on an increased Customer Conversion Rate.

The course is built on templates and techniques that have helped Benjamin Gundgaard’s customers increase their Customer Conversion Rates by 15% to 300%.

Expert knowledge

The course is built and guided by Benjamin Gundgaard, a #1 International Bestseller of “Smartphone E-commerce, Founder of CustomerSense, and a renowned E-commerce Expert.

Benjamin Gundgaard has 20 years of high-end E-commerce experience, and he has consulted a vast amount of international clients such as GE, IKEA, eBay, TUI, Momondo, and many more.

What you get

Benjamin Gundgaard provides you with a second to none, and very comprehensive STEP-by-STEP course that will help you MAXIMIZE your Desktop Customer Conversion Rate (CRO).

How-to videos

You get 34 how-to videos by Benjamin Gundgaard in which he guides you through 17 modules with tons of motivation, knowledge, easy-to-understand instructions, and all his secret tips. 

Best practise templates

Best practice templates

In the videos, Benjamin Gundgaard guides you through best practice templates to all parts of your Desktop E-commerce store. 

Step-by-step guidelines

STEP-by-STEP guidelines

You get an easy-to-understand manual per course module with prioritized guidelines on how to implement the best practice templates.

Weekly Q & A calls

Weekly Q & A calls

2-hour weekly Q & A calls with Benjamin Gundgaard where you can ask any course-related questions (12 hours in total).

Value for money

Value in excess of min. $ 100,000

The best practice templates alone are worth a minimum of $ 100,000, based on thousands of hours of testing and optimization. On top of that you are certain to boost your online sales massively, by following the course instructions.

Course modules

WEEK 1:

Intro (FREE Trial)

In this module you get an overall introduction to:

  • How the course works
  • What you can expect to learn by completing all parts of the course
  • 85 pages
  • 27 min of video

Home Page (FREE Trial)

In this module you will learn:

  • How to structure all parts of your home page
  • How to create a targeted first impression   
  • How to lower your Bounce Rate  
  • How to make your banners sell more by avoiding Banner Blindness 
  • How to make your design better than your competitors 
  • How to get your customers started shopping your store 
  • How to create trust
  • All of this will be explained based on best practice Home templates
  • 126 pages
  • 24 guidelines
  • 1.44 hours of video

Navigation & Filters

In this module you will learn how to design all parts of the navigation across your desktop E-commerce store:

  • Home
  • Mega menus
  • Filtering and sorting
  • Dimmed layers
  • Fixed headers / navigation / scroll
  • How to select a type of navigation that best matches the structure of your E-commerce Store
  • All of this will be explained based on best practice Navigation & Filter templates
  • 256 pages
  • 22 guidelines
  • 1.36 hours of video

WEEK 2:

Landing Pages

In this module you will learn:

  • How to design Landing Pages on all levels of your E-commerce Store
  • How to analyze with which search words your customers enter your E-commerce Store 
  • How to optimize your Landing Pages based on relevant search scenarious  
  • All of this will be explained based on best practise Landing Page templates
  • 131 pages
  • 13 guidelines
  • 1.11 hours of video

Product Lists

In this module you will learn:

  • How to design Product Lists that will maximize your online sales, based on the shopping behavior in your E-commerce store  
  • All about grid versus lists, sorting, buttons, quick view, splashes, labels, ratings, infinite scroll, compare products and much more 
  • All of this will be explained based on best practice Product List templates
  • 171 pages
  • 20 guidelines
  • 1.32 hours of video

Product Pages

In this module you will learn:

  • How to design product pages that will maximize sales, based on the shopping behavior in your E-commerce store  
  • All about how to structure your product pages across many industries and product categories 
  • This will be explained based on best practice Product Page templates
  • 210 pages
  • 20 guidelines
  • 2.07 hours of video

WEEK 3:

Search

In this module you will learn how to:

  • Place the search field 
  • Structure your ”type suggest” feature to help customers find products and to avoid typos   
  • Structure search results and filters 
  • Search within a product category
  • Design a ”did you mean?” feature
  • Suggest popular and recent searches 
  • Both search for products, content and help   
  • Build your search taxonomy for all search scenarious 
  • This will be explained based on best practice Search templates
  • 95 pages
  • 14 guidelines
  • 41 min of video

Buttons & Symbols

In this module you will learn how to:

  • Design buttons
  • Implement symbols
  • Design links
  • 71 pages
  • 10 guidelines
  • 31 min of video

Add to Cart

In this module you will learn:

  • How to make it obvious has been added to the shopping cart 
  • Why a ”Pop up” window is not enough 
  • If you should send the customer directly to the shopping cart or not
  • How to show a dimmed layer where you market FREE delivery
  • Insert a powerstep in a dimmed layer 
  • Insert a full-page powerstep 
  • Help customers buy complex products   
  • This will be explained based on best practice Add to Cart templates
  • 90 pages
  • 12 guidelines
  • 49 min of video

WEEK 4:

Shopping Cart

In this module you will learn how to:

  • Minimize your Shopping Cart Abandon Rate 
  • Increase you Customer Conversion Rate
  • Sell more in the Shopping Cart 
  • Help your customers & create trust 
  • This will be explained based on best practice Shoping Cart templates 
  • 91 pages
  • 8 guidelines
  • 45 min of video

Checkout

In this module you will learn how to:

  • Maximize your Checkout Conversion Rate  
  • Design checkout flows for multiple checkout scenarios 
  • Select the correct checkout flow for your company 
  • Make new and returning customers create a customer login 
  • This will be explained based on best practise Checkout templates
  • 284 pages
  • 20 guidelines
  • 2.1 hours of video

Delivery & Returns

In this module you will learn how:

  • Make delivery one of your main competitive advantages 
  • Structure all steps of your delivery flow for both new and existing customers 
  • How to make is easy for the customers to return products 
  • This will be explained based on best practice Delivery and Return templates
  • 94 pages
  • 14 guidelines
  • 47 min of video

WEEK 5:

Error Messages

In this module you will learn how to:

  • Implement correct error / help messages 
  • Consider all error scenarios 
  • Write good help messages 
  • This will be explained based on best practice Error Message templates
  • 36 pages
  • 6 guidelines
  • 23 min of video

Help & Chat

In this module you will learn how to:

  • Safe costs based on less customer calls   
  • Design a good Help feature 
  • Help the customer where she is at
  • Implement Most Asked Questions 
  • This will be explained based on best practice Error Message templates
  • 90 pages
  • 10 guidelines
  • 51 min of video

About Us

In this module you will learn how:

  • Design a ”About Us” section 
  • Make fewer customers leave your site
  • Create trust
  • This will be explained based on best practice About Us templates
  • 31 pages
  • 3 guidelines
  • 24 min of video

WEEK 6:

Guides & Tests

In this module you will learn how to:

  • Set up many kinds of customer tests based on identical test templates 
  • Inspire your customers based on guides 
  • Help customers sort out specific product-related issues 
  • This will be explained based on best practise Guides & Tests templates
  • 68 pages
  • 7 guidelines
  • 43 min of video

The Best Desktop Optimization Process

In this module you will learn how to based optimize your Desktop E-commerce store based on this process:

  • Find your Conversion Killers (User Testing & Analytics)  
  • A High-Fidelity prototype illustrates solutions to all issues located in the test 
  • The prototype is documented in an easy-to-use guide 
  • Design and programming is implemented based on the prototype 
  • The optimized E-commerce Store is user-tested before launch 
  • The new E-commerce Store is quality assured before launch 
  • A/B Split Test pages and features
  • 114 pages
  • 9 guidelines
  • 1.13 hours of video

In total you are guided through:

  • 1,955 pages
  • 212 guidelines
  • 34 videos

Based on 200+ Conversion Killer Tests and 20 years of experience

The course is based on a mountain of knowledge, based on 20 years of experience and more than 200+ Conversion Killer Tests of sites such as:

Who is this course designed for?

The course is especially designed for E-commerce stores, and not travel sites, loan sites, and such. This makes it a very targeted E-commerce course, specifically well-suited for:

  • E-commerce Directors and Managers
  • Shop owners
  • Designers
  • Programmers

Course requirements

  • To gain the most value of the course, you must be able to implement the best practice instructions into your E-commerce platform
  • This might rule out some standard E-commerce systems
  • Some E-commerce experience is preferred; however, you do not have to be an expert — you will become an expert
  • You must; however, be able to concentrate as you will be presented to a lot of knowledge

Summary of what you get

  • 17 hours of video where you are guided through 1,955 pages of content
  • 34 videos with best practise templates to all parts of your Desktop E-commerce store
  • 12 hours of Q & A with Benjamin Gundgaard where you can ask course-related questions
  • Summary and Checklist printouts per course module
  • One year access to videos & printouts

$ 1,996
ex. VAT

Thomas Snitker

Thomas Snitker
Senior Research Manager, LEGO

Highly Recommended!
The one academy I actually enjoyed. I followed CustomerSense’s Academy on Desktop optimization and it was a very good investment.

It provides practical instructions on how to design and prioritise everything from banners to navigation and help, and has lots of telling examples of best practice (and also not-so-good practice). The combination of videos and checklists makes it a very actionable academy – and enjoyable too! Highly recommended


Daniel Johannesen

Daniel Johannesen
Founder, WATERY

I highly recommend it to other ambitious E-commerce stores!
I actually thought my company was doing a great job in terms of Conversion Optimization.

However; having completed the extremely elaborate Desktop Conversion Optimization course, I am completely taken by surprise! I now have a list of 43 things my developer and I look forward to implementing to optimize our Customer Conversion Rate.

I especially enjoyed how the course is based on ready-to-implement templates designed by Benjamin Gundgaard himself which he explains how you insert into your own E-commerce store.

Due to this I totally lost track of time and ended up completing the course in just a few days. This definitely is the best Conversion Optimization tool I have ever seen – and I have seen a lot. I therefore highly recommend it to other ambitious E-commerce stores!


Thomas Svenstrup

Thomas Svenstrup
Founder, DANGUITAR

Easy-to-understand high-end knowledge from an expert
I highly recommend this Desktop Conversion Optimization Course.

It is easy to understand and to get started. I especially like the best practise templates, which makes the knowledge easy to understand and to implement.

There is no doubt that Benjamin Gundgaard knows what he is talking about – he for sure is one of the best E-commerce Experts out there!


Rune Fabricius

Rune Fabricius
Founder, FOLIEKNIVEN

An extremely high value for money!
I like the format of the course.

Since I have access to Benjamin Gundgaard at our weekly Q & A, I both get the course done and I get good answers to the questions I have. It is furthermore very inspiring to listen to the questions from the other course members – often questions I myself did not think of.

In this Desktop Conversion Optimization course you get access to a lot of well-tested E-commerce templates that work, combined with an explanation of WHY they work. Due to this, I can implement the course principles many places throughout my E-commerce store.

I thus highly recommend this course to everyone working professionally with E-commerce.