Course 1

Desktop Conversion Optimization (CRO)

5 of 5 stars read testimonials

  • A STEP-by-STEP online course that will MAXIMIZE sales in your Desktop E-commerce Store
  • Training by E-commerce Expert and #1 Bestseller, Benjamin Gundgaard
  • Weekly Q & A calls

From $ 696
ex. VAT

MAXIMIZE your Desktop Customer Conversion Rate (CRO)

The Desktop Conversion Optimization Course is a 6-week online course that teaches you how to MAXIMIZE sales in your Desktop E-commerce store, based on an increased Customer Conversion Rate (CRO).

The course is built on templates and techniques that have helped Benjamin Gundgaard’s customers increase their Customer Conversion Rates by 15% to 300%.

Expert knowledge

The course is built and guided by Benjamin Gundgaard, a #1 International Bestseller of “Smartphone E-commerce, Founder of CustomerSense, and a renowned E-commerce Expert.

Benjamin Gundgaard has 20 years of high-end E-commerce experience, and he has consulted a vast amount of international clients such as GE, IKEA, eBay, TUI, Momondo, and many more.

What you get

Benjamin Gundgaard provides you with a second to none, and very comprehensive STEP-by-STEP course that will help you MAXIMIZE your Desktop Customer Conversion Rate (CRO).

How-to videos

You get 34 how-to videos by Benjamin Gundgaard in which he guides you through 17 modules with tons of motivation, knowledge, easy-to-understand instructions, and all his secret tips. 

Best practise templates

Best practice templates

In the videos, Benjamin Gundgaard guides you through best practice templates to all parts of your Desktop E-commerce store. 

Step-by-step guidelines

STEP-by-STEP guidelines

You get an easy-to-understand manual per course module with prioritized guidelines on how to implement the best practice templates.

Weekly Q & A calls

Weekly Q & A calls

2-hour weekly Q & A calls during the first 6 weeks of the course with Benjamin Gundgaard where you can ask any course-related questions (12 hours in total).

Value for money

Value in excess of min. $ 100,000

The best practice templates alone are worth a minimum of $ 100,000, based on thousands of hours of testing and optimization. On top of that you are certain to boost your online sales massively, by following the course instructions.

Course modules


Intro (FREE Trial)

In this module you get an overall introduction to:

  • How the course works
  • What you can expect to learn by completing all parts of the course
  • 85 pages
  • 27 min of video

Home Page (FREE Trial)

In this module you will learn:

  • How to structure all parts of your home page
  • How to create a targeted first impression   
  • How to lower your Bounce Rate  
  • How to make your banners sell more by avoiding Banner Blindness 
  • How to make your design better than your competitors 
  • How to get your customers started shopping your store 
  • How to create trust
  • All of this will be explained based on best practice Home templates
  • 126 pages
  • 24 guidelines
  • 1.44 hours of video

Navigation & Filters

In this module you will learn how to design all parts of the navigation across your desktop E-commerce store:

  • Home
  • Mega menus
  • Filtering and sorting
  • Dimmed layers
  • Fixed headers / navigation / scroll
  • How to select a type of navigation that best matches the structure of your E-commerce Store
  • All of this will be explained based on best practice Navigation & Filter templates
  • 256 pages
  • 22 guidelines
  • 1.36 hours of video


Landing Pages

In this module you will learn:

  • How to design Landing Pages on all levels of your E-commerce Store
  • How to analyze with which search words your customers enter your E-commerce Store 
  • How to optimize your Landing Pages based on relevant search scenarious  
  • All of this will be explained based on best practise Landing Page templates
  • 131 pages
  • 13 guidelines
  • 1.11 hours of video

Product Lists

In this module you will learn:

  • How to design Product Lists that will maximize your online sales, based on the shopping behavior in your E-commerce store  
  • All about grid versus lists, sorting, buttons, quick view, splashes, labels, ratings, infinite scroll, compare products and much more 
  • All of this will be explained based on best practice Product List templates
  • 171 pages
  • 20 guidelines
  • 1.32 hours of video

Product Pages

In this module you will learn:

  • How to design product pages that will maximize sales, based on the shopping behavior in your E-commerce store  
  • All about how to structure your product pages across many industries and product categories 
  • This will be explained based on best practice Product Page templates
  • 210 pages
  • 20 guidelines
  • 2.07 hours of video



In this module you will learn how to:

  • Place the search field 
  • Structure your ”type suggest” feature to help customers find products and to avoid typos   
  • Structure search results and filters 
  • Search within a product category
  • Design a ”did you mean?” feature
  • Suggest popular and recent searches 
  • Both search for products, content and help   
  • Build your search taxonomy for all search scenarious 
  • This will be explained based on best practice Search templates
  • 95 pages
  • 14 guidelines
  • 41 min of video

Buttons & Symbols

In this module you will learn how to:

  • Design buttons
  • Implement symbols
  • Design links
  • 71 pages
  • 10 guidelines
  • 31 min of video

Add to Cart

In this module you will learn:

  • How to make it obvious has been added to the shopping cart 
  • Why a ”Pop up” window is not enough 
  • If you should send the customer directly to the shopping cart or not
  • How to show a dimmed layer where you market FREE delivery
  • Insert a powerstep in a dimmed layer 
  • Insert a full-page powerstep 
  • Help customers buy complex products   
  • This will be explained based on best practice Add to Cart templates
  • 90 pages
  • 12 guidelines
  • 49 min of video


Shopping Cart

In this module you will learn how to:

  • Minimize your Shopping Cart Abandon Rate 
  • Increase you Customer Conversion Rate
  • Sell more in the Shopping Cart 
  • Help your customers & create trust 
  • This will be explained based on best practice Shoping Cart templates 
  • 91 pages
  • 8 guidelines
  • 45 min of video


In this module you will learn how to:

  • Maximize your Checkout Conversion Rate  
  • Design checkout flows for multiple checkout scenarios 
  • Select the correct checkout flow for your company 
  • Make new and returning customers create a customer login 
  • This will be explained based on best practise Checkout templates
  • 284 pages
  • 20 guidelines
  • 2.1 hours of video

Delivery & Returns

In this module you will learn how:

  • Make delivery one of your main competitive advantages 
  • Structure all steps of your delivery flow for both new and existing customers 
  • How to make is easy for the customers to return products 
  • This will be explained based on best practice Delivery and Return templates
  • 94 pages
  • 14 guidelines
  • 47 min of video


Error Messages

In this module you will learn how to:

  • Implement correct error / help messages 
  • Consider all error scenarios 
  • Write good help messages 
  • This will be explained based on best practice Error Message templates
  • 36 pages
  • 6 guidelines
  • 23 min of video

Help & Chat

In this module you will learn how to:

  • Safe costs based on less customer calls   
  • Design a good Help feature 
  • Help the customer where she is at
  • Implement Most Asked Questions 
  • This will be explained based on best practice Error Message templates
  • 90 pages
  • 10 guidelines
  • 51 min of video

About Us

In this module you will learn how:

  • Design a ”About Us” section 
  • Make fewer customers leave your site
  • Create trust
  • This will be explained based on best practice About Us templates
  • 31 pages
  • 3 guidelines
  • 24 min of video


Guides & Tests

In this module you will learn how to:

  • Set up many kinds of customer tests based on identical test templates 
  • Inspire your customers based on guides 
  • Help customers sort out specific product-related issues 
  • This will be explained based on best practise Guides & Tests templates
  • 68 pages
  • 7 guidelines
  • 43 min of video

The Best Desktop Optimization Process

In this module you will learn how to based optimize your Desktop E-commerce store based on this process:

  • Find your Conversion Killers (User Testing & Analytics)  
  • A High-Fidelity prototype illustrates solutions to all issues located in the test 
  • The prototype is documented in an easy-to-use guide 
  • Design and programming is implemented based on the prototype 
  • The optimized E-commerce Store is user-tested before launch 
  • The new E-commerce Store is quality assured before launch 
  • A/B Split Test pages and features
  • 114 pages
  • 9 guidelines
  • 1.13 hours of video

In total you are guided through:

  • 1,955 pages
  • 212 guidelines
  • 34 videos

Based on 200+ Conversion Killer Tests and 20 years of experience

The course is based on a mountain of knowledge, based on 20 years of experience and more than 200+ Conversion Killer Tests of sites such as:

Who is this course designed for?

The course is especially designed for E-commerce stores, and not travel sites, loan sites, and such. This makes it a very targeted E-commerce course, specifically well-suited for:

  • E-commerce Directors and Managers
  • Shop owners
  • Designers
  • Programmers

Course requirements

  • To gain the most value of the course, you must be able to implement the best practice instructions into your E-commerce platform
  • This might rule out some standard E-commerce systems
  • Some E-commerce experience is preferred; however, you do not have to be an expert — you will become an expert
  • You must; however, be able to concentrate as you will be presented to a lot of knowledge

Summary of what you get

  • 17 hours of video where you are guided through 1,955 pages of content
  • 34 videos with best practise templates to all parts of your Desktop E-commerce store
  • 12 hours of Q & A with Benjamin Gundgaard where you can ask course-related questions
  • Summary and Checklist printouts per course module
  • One year access to videos & printouts (can be renewed for $496 / 12 months)

From $ 696
ex. VAT

Thomas Snitker

Thomas Snitker
Senior Research Manager, LEGO

Highly Recommended!
The one academy I actually enjoyed. I followed CustomerSense’s Academy on Desktop optimization and it was a very good investment.

It provides practical instructions on how to design and prioritise everything from banners to navigation and help, and has lots of telling examples of best practice (and also not-so-good practice). The combination of videos and checklists makes it a very actionable academy – and enjoyable too! Highly recommended

Mark Hyllekvist Lyson
Online Range Specialist, IKEA

A must-have best practice course for anyone wanting to optimize their eCommerce business!
I followed the CustomerSense Academy course on Desktop Conversion Optimization, which is very well structured, and it provides some very interesting insights on what is best practice when it comes to building your eCommerce store. I enjoyed the content and length of the course.

Benjamin Gundgaard is providing ready to implement solutions, based on the knowledge he has gained throughout his career. This results in very actionable how-to-dos on how to optimize the UX of your online business to increase your online revenue with the entire customer funnel in mind.

I recommend this course for anyone, who wants to take their online business to the next level!

Paloma Truong

Paloma Truong
Head of Customer Experience,

All recommendations have worked!
The Desktop Conversion Optimization course is extremely well structured and focused on providing actionable insights ready to implement. Benjamin shares best practices from many different industries, which makes the course relevant for anyone who wants to improve their eCommerce site.

The course allowed me to rethink many aspects of our UX by seeing them from a different perspective and confronting them with Benjamin’s best practices.

All tech development within our organization must be backed up by business cases and I thus used the course to get some great templates for A/B tests. All of them proved right and allowed us to build very solid business cases to increase our online sales!

Kristian Jørgensen
Business Analyst, MIINTO Group

A must-have resource of actionable CRO-implementations for any eCommerce business!
The Desktop Conversion Optimization course from CustomerSense Academy provides proof-tested, cross-category UX guidelines for all aspects of an eCommerce website. The course includes extensive material covering all eCommerce areas — from homepage, navigation and search to add-to-cart, shopping cart and checkout.

Benjamin Gundgaard has done an amazing job collecting and condensing his experience from countless of tests into insightful templates and actionable checklists that will insure a significant increase in conversion rates. At Miinto, we are now using these checklists as points of departure for new optimization tests and business case ideation in various areas of our sites.

In addition, Benjamin provides a ready-to-use optimization process framework, that we at Miinto are working to implement in our everyday routines. With this framework, Benjamin proves that the work with tests and optimization can be set into a clear structure that helps identify crucial conversion killers on our sites.

I highly recommend the CustomerSense Academy’s courses to anyone working with or interested in eCommerce!

Isabel Marschall Thostrup
Content Specialist, PANDORA

Highly recommended for anyone wanting to maximize their online sales based on a state-of-the-art shopping experience.
The Desktop Conversion Optimization course gave me high-end, yet hands on insights into e-Commerce optimization and how customers think when shopping online.

What I found especially helpful are the numerous specific examples and the structured check-list for each step. This makes it super easy to implement the best practice templates directly to your e-Commerce site! The fact that Benjamin has carried out a high number of user tests and thus proven the course content — based on measurable results — gives you full confidence and certainty throughout the course process.

I highly recommend it for anyone wanting to maximize their online sales based on a state-of-the-art shopping experience.

Jesper Agerskov
eCommerce Channel Manager, GROHE

Five large stars!
I participated in the Desktop Conversion Optimization course and it was an eye opener in terms of all the elements you can and need to optimize in order to maximize your online sales.

The course is structured in a very detailed and insights driven approach where Benjamin presents loads of useful insights – all ready for you directly to apply into your business.

This course will really benefit you, if you’re working with eCommerce sales optimization and it has really helped me identify and prioritize my digital projects and focus areas.

Daniel Johannesen

Daniel Johannesen
Founder, WATERY

I highly recommend it to other ambitious E-commerce stores!
I actually thought my company was doing a great job in terms of Conversion Optimization.

However; having completed the extremely elaborate Desktop Conversion Optimization course, I am completely taken by surprise! I now have a list of 43 things my developer and I look forward to implementing to optimize our Customer Conversion Rate.

I especially enjoyed how the course is based on ready-to-implement templates designed by Benjamin Gundgaard himself which he explains how you insert into your own E-commerce store.

Due to this I totally lost track of time and ended up completing the course in just a few days. This definitely is the best Conversion Optimization tool I have ever seen – and I have seen a lot. I therefore highly recommend it to other ambitious E-commerce stores!

Thomas Svenstrup

Thomas Svenstrup

Easy-to-understand high-end knowledge from an expert
I highly recommend this Desktop Conversion Optimization Course.

It is easy to understand and to get started. I especially like the best practise templates, which makes the knowledge easy to understand and to implement.

There is no doubt that Benjamin Gundgaard knows what he is talking about – he for sure is one of the best E-commerce Experts out there!

Rune Fabricius

Rune Fabricius

An extremely high value for money!
I like the format of the course.

Since I have access to Benjamin Gundgaard at our weekly Q & A, I both get the course done and I get good answers to the questions I have. It is furthermore very inspiring to listen to the questions from the other course members – often questions I myself did not think of.

In this Desktop Conversion Optimization course you get access to a lot of well-tested E-commerce templates that work, combined with an explanation of WHY they work. Due to this, I can implement the course principles many places throughout my E-commerce store.

I thus highly recommend this course to everyone working professionally with E-commerce.

Martin Lobbato Laursen
VC Investor, Lehrmann Ventures

Fantastic framework for optimising your web shop
I have completed all three CustomerSense Academy courses and I found all very well structured and packed with good examples and guidelines.

The courses provided me with many key learnings and examples which I have applied directly or indirectly across our portfolio companies’ E-commerce shops.

In summary, great value for money and a quick way to dive into more than +20 years of conversion rate optimisation experience!

Peter Leerskov
Executive Director, LACE Lingerie Group

This Academy is worth every penny!
I have bought and finalized all 3 CustomerSense Academy courses.

This Academy is worth every penny – I use the study notes to move our E-commerce firm forward.

It is one of the few courses in the world where Mobile E-commerce websites are in focus.

Poul R. Hansen
Lead Developer, Shop Rosted

Benjamin went above and beyond!
Having participated in all courses, Desktop Conversion Optimization, Mobile Conversion Optimization and  the Customer Retention Optimization course, I can attest to each one of them being extremely worthwhile.

One of the things making these courses exceptionally easy to understand was a consistent use of showing what a good theoretical solution would be with a sample template, and then looking at multiple real life cases with their current design before the optimizations, and what they could look like after implementing these optimizations, making it obvious how potential solutions could be done on our own website.

Being a programming geek, with a deep understanding of our business, I did approach this from a little bit different angle than many UX and UI people might, and during the course I went through all the possible changes and what these would mean for our e-Commerce store.

Going into such depth, I did have some extra questions of why and what ifs for some rare cases, but Benjamin went above and beyond answering all that he could during the zoom meetings and when relevant also giving potential other suggestions that I hadn’t considered as an alternative to my considerations.

As the point of writing this review, we’ve started implementing the solutions, and although we know it’ll take time to implement even all of the most important ones to begin with, we’ve got no doubt that these are worth every hour spent and will make a big difference, we look forward to seeing the conversion, up sale and retention statistics as the changes take effect.