CustomerSense Academy

5 of 5 stars read testimonials

  • Three STEP-by-STEP E-commerce courses that will make you an E-commerce Master
  • Training by E-commerce Expert and #1 Bestseller, Benjamin Gundgaard
  • Increase your online sales 15% to 300%

Course 1

Desktop Conversion Optimization (CRO)

5 of 5 stars

Learn how to MAXIMIZE sales in your Desktop E-commerce store, based on a high Customer Conversion Rate

  • MAXIMIZE your DESKTOP Customer Conversion Rate (CRO)
  • Well-tested and ready-to-implement templates to all parts of your desktop E-commerce store
  • 1,955 pages, 212 guidelines & 17 hours of videos
  • 12 hours of weekly Q and A calls with Benjamin Gundgaard

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From $ 696
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Course 2

Mobile Conversion Optimization (CRO)

Learn how to maximize sales in your Mobile E-commerce store, based on a high Customer Conversion Rate

  • MAXIMIZE your MOBILE Customer Conversion Rate (CRO)
  • Well-tested and ready-to-implement templates to all parts of your mobile E-commerce store
  • 1,800 pages, 164 guidelines & 12 hours of videos
  • 12 hours of weekly Q and A calls with Benjamin Gundgaard

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$ From 596
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Course 3

Customer Retention Optimization

Learn how to retain your Desktop and Mobile customers

  • MAXIMIZE your DESKTOP & MOBIL Customer Retention Rate
  • Well-tested and ready-to-implement templates to all parts of your E-commerce store
  • 880 pages, 66 guidelines & 17 videos
  • 12 hours of weekly Q and A calls with Benjamin Gundgaard

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$ From 296
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About CustomerSense Academy

CustomerSense Academy is founded and owned by Benjamin Gundgaard.

Having consulted some of the largest E-commerce players on a 1:1 basis for 20 years, it has been Benjamin Gundgaard’s dream for many years to share his knowledge on a broader scale. Therefore CustomerSense Academy has been born in 2020.

Second-to-none knowledge

CustomerSense Academy enables Directors, E-commerce Managers, Store Owners, Designers and Programmers to get a deep second-to-none insight into proven E-commerce tactics, design principles and best practice E-commerce templates.

Become a true E-commerce Master

Based on this knowledge, the course participants are empowered to become true E-commerce Masters.

If you complete all three E-commerce Courses, you will be able to MAZIMIXE sales in your E-commerce Store, both by converting new and retaining existing customers.

By doing so, you will inevitably earn back the cost of your course training in multiples.

May the courses benefit many – both you, your business and your customers. 

Thomas Snitker

Thomas Snitker
Senior Research Manager, LEGO

Highly Recommended!
The one academy I actually enjoyed. I followed CustomerSense’s Academy on Desktop optimization and it was a very good investment.

It provides practical instructions on how to design and prioritise everything from banners to navigation and help, and has lots of telling examples of best practice (and also not-so-good practice). The combination of videos and checklists makes it a very actionable academy – and enjoyable too! Highly recommended

Mark Hyllekvist Lyson
Online Range Specialist, IKEA

A must-have best practice course for anyone wanting to optimize their eCommerce business!
I followed the CustomerSense Academy course on Desktop Conversion Optimization, which is very well structured, and it provides some very interesting insights on what is best practice when it comes to building your eCommerce store. I enjoyed the content and length of the course.

Benjamin Gundgaard is providing ready to implement solutions, based on the knowledge he has gained throughout his career. This results in very actionable how-to-dos on how to optimize the UX of your online business to increase your online revenue with the entire customer funnel in mind.

I recommend this course for anyone, who wants to take their online business to the next level!

Paloma Truong

Paloma Truong
Head of Customer Experience,

All recommendations have worked!
The Desktop Conversion Optimization course is extremely well structured and focused on providing actionable insights ready to implement. Benjamin shares best practices from many different industries, which makes the course relevant for anyone who wants to improve their eCommerce site.

The course allowed me to rethink many aspects of our UX by seeing them from a different perspective and confronting them with Benjamin’s best practices.

All tech development within our organization must be backed up by business cases and I thus used the course to get some great templates for A/B tests. All of them proved right and allowed us to build very solid business cases to increase our online sales!

Kristian Jørgensen
Business Analyst, MIINTO Group

A must-have resource of actionable CRO-implementations for any eCommerce business!
The Desktop Conversion Optimization course from CustomerSense Academy provides proof-tested, cross-category UX guidelines for all aspects of an eCommerce website. The course includes extensive material covering all eCommerce areas — from homepage, navigation and search to add-to-cart, shopping cart and checkout.

Benjamin Gundgaard has done an amazing job collecting and condensing his experience from countless of tests into insightful templates and actionable checklists that will insure a significant increase in conversion rates. At Miinto, we are now using these checklists as points of departure for new optimization tests and business case ideation in various areas of our sites.

In addition, Benjamin provides a ready-to-use optimization process framework, that we at Miinto are working to implement in our everyday routines. With this framework, Benjamin proves that the work with tests and optimization can be set into a clear structure that helps identify crucial conversion killers on our sites.

I highly recommend the CustomerSense Academy’s courses to anyone working with or interested in eCommerce!

Isabel Marschall Thostrup
Content Specialist, PANDORA

Highly recommended for anyone wanting to maximize their online sales based on a state-of-the-art shopping experience.
The Desktop Conversion Optimization course gave me high-end, yet hands on insights into e-Commerce optimization and how customers think when shopping online.

What I found especially helpful are the numerous specific examples and the structured check-list for each step. This makes it super easy to implement the best practice templates directly to your e-Commerce site! The fact that Benjamin has carried out a high number of user tests and thus proven the course content — based on measurable results — gives you full confidence and certainty throughout the course process.

I highly recommend it for anyone wanting to maximize their online sales based on a state-of-the-art shopping experience.

Jesper Agerskov
eCommerce Channel Manager, GROHE

Five large stars!
I participated in the Desktop Conversion Optimization course and it was an eye opener in terms of all the elements you can and need to optimize in order to maximize your online sales.

The course is structured in a very detailed and insights driven approach where Benjamin presents loads of useful insights – all ready for you directly to apply into your business.

This course will really benefit you, if you’re working with eCommerce sales optimization and it has really helped me identify and prioritize my digital projects and focus areas.

Daniel Johannesen

Daniel Johannesen
Founder, WATERY

I highly recommend it to other ambitious E-commerce stores!
I actually thought my company was doing a great job in terms of Conversion Optimization.

However; having completed the extremely elaborate Desktop Conversion Optimization course, I am completely taken by surprise! I now have a list of 43 things my developer and I look forward to implementing to optimize our Customer Conversion Rate.

I especially enjoyed how the course is based on ready-to-implement templates designed by Benjamin Gundgaard himself which he explains how you insert into your own E-commerce store.

Due to this I totally lost track of time and ended up completing the course in just a few days. This definitely is the best Conversion Optimization tool I have ever seen – and I have seen a lot. I therefore highly recommend it to other ambitious E-commerce stores!

Thomas Svenstrup

Thomas Svenstrup

Easy-to-understand high-end knowledge from an expert
I highly recommend this Desktop Conversion Optimization Course.

It is easy to understand and to get started. I especially like the best practise templates, which makes the knowledge easy to understand and to implement.

There is no doubt that Benjamin Gundgaard knows what he is talking about – he for sure is one of the best E-commerce Experts out there!

Rune Fabricius

Rune Fabricius

An extremely high value for money!
I like the format of the course.

Since I have access to Benjamin Gundgaard at our weekly Q & A, I both get the course done and I get good answers to the questions I have. It is furthermore very inspiring to listen to the questions from the other course members – often questions I myself did not think of.

In this Desktop Conversion Optimization course you get access to a lot of well-tested E-commerce templates that work, combined with an explanation of WHY they work. Due to this, I can implement the course principles many places throughout my E-commerce store.

I thus highly recommend this course to everyone working professionally with E-commerce.

Martin Lobbato Laursen
VC Investor, Lehrmann Ventures

Fantastic framework for optimising your web shop
I have completed all three CustomerSense Academy courses and I found all very well structured and packed with good examples and guidelines.

The courses provided me with many key learnings and examples which I have applied directly or indirectly across our portfolio companies’ E-commerce shops.

In summary, great value for money and a quick way to dive into more than +20 years of conversion rate optimisation experience!

Peter Leerskov
Executive Director, LACE Lingerie Group

This Academy is worth every penny!
I have bought and finalized all 3 CustomerSense Academy courses.

This Academy is worth every penny – I use the study notes to move our E-commerce firm forward.

It is one of the few courses in the world where Mobile E-commerce websites are in focus.

Poul R. Hansen
Lead Developer, Shop Rosted

Benjamin went above and beyond!
Having participated in all courses, Desktop Conversion Optimization, Mobile Conversion Optimization and  the Customer Retention Optimization course, I can attest to each one of them being extremely worthwhile.

One of the things making these courses exceptionally easy to understand was a consistent use of showing what a good theoretical solution would be with a sample template, and then looking at multiple real life cases with their current design before the optimizations, and what they could look like after implementing these optimizations, making it obvious how potential solutions could be done on our own website.

Being a programming geek, with a deep understanding of our business, I did approach this from a little bit different angle than many UX and UI people might, and during the course I went through all the possible changes and what these would mean for our e-Commerce store.

Going into such depth, I did have some extra questions of why and what ifs for some rare cases, but Benjamin went above and beyond answering all that he could during the zoom meetings and when relevant also giving potential other suggestions that I hadn’t considered as an alternative to my considerations.

As the point of writing this review, we’ve started implementing the solutions, and although we know it’ll take time to implement even all of the most important ones to begin with, we’ve got no doubt that these are worth every hour spent and will make a big difference, we look forward to seeing the conversion, up sale and retention statistics as the changes take effect.