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Course 3

Customer Retention Optimization

  • An 6-week STEP-by-STEP online course that will teach you how to retain existing customers
  • Training by E-commerce Expert and #1 Bestseller, Benjamin Gundgaard
  • Weekly Q & A calls

MAXIMIZE your Customer Retention Rate

The Customer Retention Course is a 6-week online course that teaches you how to MAXIMIZE sales in your Desktop and Mobile E-commerce store, based on a high Customer Retention Rates.

The course is based on templates and techniques that have helped Benjamin Gundgaard’s customers increase their Customer Conversion Rates by 15% to 300%.

An extension to courses number 1 and 2

In courses number 1 and 2 you learned how to maximize sales in your Desktop and Mobile E-commerce store, based on high Customer Conversion Rates. In this course, you will learn how to retain customer and how to sell more to existing customer, based on a high Customer Retention Rate.

To complete this course, you thus first must complete courses number 1 and 2.

Expert knowledge

The course is built and guided by Benjamin Gundgaard, a #1 International Bestseller of “Smartphone E-commerce, Founder of CustomerSense, and a renowned E-commerce Expert.

Benjamin Gundgaard has 20 years of high-end E-commerce experience, and he has consulted a vast amount of international clients such as GE, IKEA, eBay, TUI, Momondo, and many more.

Want to know more?

Schedule a call with Benjamin Gundgaard and discover if this is the right course for you and your company.

You can schedule a call free of charge.

What you get

Benjamin Gundgaard provides you with a second to none, and very comprehensive STEP-by-STEP course that will help you MAXIMIZE your Desktop and Mobile Customer Retention Rate (CRR).

How-to videos

How-to videos by Benjamin Gundgaard to all 11 modules with tons of motivation, knowledge, easy-to-understand instructions, and all his secret tips. 

Best practise templates

Best practice templates

In the videos, Benjamin Gundgaard guides you through best practice retention templates to all parts of your Desktop and Mobile E-commerce Store. 

Step-by-step guidelines

STEP-by-STEP guidelines

You get an easy-to-understand manual per course module with prioritized guidelines on how to implement the best practice templates.

Weekly Q & A calls

Weekly Q & A calls

2-hour weekly Q & A calls with Benjamin Gundgaard where you can ask any course-related questions (12 hours in total).

Value for money

Value in excess of min. $ 100,000

The best practice templates alone are worth a minimum of $ 100,000, based on thousands of hours of testing and optimization. On top of that you are certain to boost your online sales massively, by following the course instructions.

Course modules

WEEK 1:

Intro (FREE Trial)

In this module you get an overall introduction to:

  • How the course works
  • What you can expect to learn by completing all parts of the course
  • 40 pages
  • 1 video

What is Customer Retention? (FREE Trial)

In this module you will learn:

  • What Customer Retention is  
  • How to calculate your Customer Retention Rate 
  • Why many companies do not focus on maximizing the Customer Retention Rate 
  • Why you should focus on your customer’s entire lifecycles
  • Why today’s E-commerce champions focus on the Customer Retention Optimization
  • 40 pages
  • 1 guideline
  • 1 video

The Automated Selling Machine

In this module you will learn how to:

  • Create an automated e-mail selling machine 
  • Achieve very high Customer Conversion Rates
  • Implement best practice e-mail- and Customer Account Templates
  • Implement the best personalization technology 
  • Measure the e-mail performance  
  • This will be explained based on best practice templates
  • 112 pages
  • 6 guidelines
  • 2 videos

WEEK 2:

Save for Later & Wish List

In this module you will learn how:

  • Create “product stickiness” to retain customers
  • Help customers easily save to products for later 
  • Help customers create- and share Wish Lists   
  • Sell more during checkout 
  • This will be explained based on best practice Save for Later and Wish List templates
  • 121 pages
  • 7 guidelines
  • 2 videos

Abandoned Shopping Cart

In this module you will learn how to:

  • Minimize abandoned shopping carts
  • E-mail abandoned shopping carts 
  • E-mail abandoned shopping carts when products are on sale 
  • E-mail abandoned shopping carts when few products are in stock 
  • This will be explained based on best practice Save for Later and Wish List templates
  • 43 pages
  • 13 guidelines
  • 1 video

WEEK 3:

Personalizing your E-commerce Store

In this module you will learn how to:

  • Personalize your E-commerce Store 
  • Sell more to existing customers 
  • Maximize your in-store Retention Rate 
  • This will be explained based on best practice personalization templates
  • 176 pages
  • 11 guidelines
  • 3 videos

WEEK 4:

Subscriptions

In this module you will learn how to:

  • Create re-curring revenue
  • Retain Customers 
  • Implement product subscriptions
  • This will be explained based on best practice Subscriptions templates
  • 125 pages
  • 9 guidelines
  • 2 videos

Loyalty Programs

In this module you will learn how to:

  • Create re-curring revenue
  • Retain Customers 
  • Implement Loyalty Programs
  • This will be explained based on best practice Loyalty Program templates
  • 54 pages
  • 6 guidelines
  • 1 video

WEEK 5:

Permissions

In this module you will learn how to:

  • Make sure you are honoring the legal standards in your market(s)
  • Go through your site and create a checklist for your legal advisors 
  • 12 pages
  • 6 guidelines
  • 1 video

My Account

In this module you will learn how to:

  • Create a state-of-the art Customer Account 
  • Sell more to the customer in the Customer Account
  • Retain customers  
  • This will be explained based on best practice My Account templates
  • 122 pages
  • 8 guidelines
  • 2 videos

WEEK 6:

The Best Retention Optimization Process

In this module you will learn how to implement:

  • The Automated Selling Machine
  • Safe for Later & Wish List
  • Abandoned Shopping Carts
  • Personalization
  • Subscriptions
  • My Account
  • Loyalty Programs
  • Permissions
  • 77 pages
  • 2 videos

In total you are guided through:

  • 880 pages
  • 66 guidelines
  • 17 videos

Based on 200+ Conversion Killer Tests and 20 years of experience

The course is based on a mountain of knowledge, based on 20 years of experience and more than 200+ Conversion Killer Tests of sites such as:

Who is this course designed for?

The course is especially designed for E-commerce stores, and not travel sites, loan sites, and such. This makes it a very targeted E-commerce course, specifically well-suited for:

  • E-commerce Directors and Managers
  • Shop owners
  • Designers
  • Programmers

Course requirements

  • You must have completed courses number 1 and 2
  • To get the most value from the course, you must be able to implement the best practice instructions into your E-commerce and Personalization platform
  • This might rule out some standard E-commerce systems
  • Some E-commerce experience is preferred; however, you do not have to be an expert — you will become an expert
  • You must; however, be able to concentrate as you will be presented to a lot of knowledge.

Summary of what you get

  • 17 videos where you are guided through 880 pages of content
  • Best practice Customer Retention templates to all parts of your Desktop and Mobile E-commerce store
  • 12 hours of Q & A with Benjamin Gundgaard where you can ask course-related questions
  • Summary and Checklist printouts per course module
  • One year access to videos & printouts