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Testimonials



Benjamin has delivered top-professional E-commerce and usability counseling when developing the new DSB webshop. He is efficient with fast deliveries and he always brings up thoughtful new state-of-the-art ideas.

I have worked together with Benjamin, where he has carried out the prototypes and I have done the user testing. It has always been a very rewarding collaboration which has ensured successful results, both from a commercial and a usability point of view.

I believe that Benjamin is one of the very best E-commerce Advisors in Denmark.
Benedicte Due, DSB
Usability Expert




During 2008 TUI Nordic carried out an extensive work redesigning our entire booking flow. The focus was of course to reach an outstanding level of usability in order to increase our conversion rate.

The work was done in a close co-operation with Benjamin Gundgaard from CustomerSense who had the competence needed for a successful project. The work covered everything from the pre-study phase through prototyping, programming, and implementation.

The strength in the project has been the combination of both usability aspects as well as commercial aspects in the GUI design, where the input and experience from CustomerSense has been
critical. Another factor to the success has been the fact that CustomerSense from the very start worked closely with our technical developers, ensuring that all ideas and new sketches really was possible to build and implement.

The launch of the new booking has been very appreciated among our customers with several spontaneous positive reactions. This in combination with an increased conversion rate is really the best result we could get!
Martin Randler, TUI
Head of Business Transformation




We have used Customersense since autumn 2006 to carry out all major usability changes to the website.

We are extremely happy with both the work carried out, but also the friendly, informal and constructive tone in which our cooperation takes place.

We would recommend Customersense to all companies with an interest of providing a good, user friendly webpage to the customers.
Birgitte Woolridge, Rejseplanen.dk




Benjamin Gundgaard knows very much about how to sell the most online. He is very pleasant to collaborate with and we have had some really creative sessions which have really optimized our E-commerce website.

Everything he does is tested on real users to make sure that the result is best possible.
Laila Rasmussen, DSB IT
Usability Specialist




Our online payment ratio was stalled and we thus contacted CustomerSense to improve the online buying experience. We did so when switching from one technical platform to another.

The online payment ratio immediately increased by 90% resulting in an Return on Investment of only few days.

I can recommend CustomerSense and Benjamin Gundgaard to any serious online vendor.
Thomas M. Jensen, Scandlines Danmark A/S
E-commerce Manager




By having CustomerSense analyze the behavior of our customers, we have gained a brand new insight into the wishes, demands and needs our customers have when ordering a travel insurance.

Benjamin Gundgaard from CustomerSense used this knowledge to build a new main page and booking flow, which has created a 15% online revenue increase.

His way of working is methodical at a high professional level and he is good at integrating our know-how into the process.

We have an excellent collaboration and I can most definitely recommend him to any E-commerce company.
Jakob Bender
Associate Director, Europæiske Rejseforsikring




Benjamin Gundgaard is a highly skilled and experienced E-commerce expert with a very thorough and serious approach to creating great customer experiences. Furthermore Benjamin is a very straight forward person who is pleasant to cooperate with.
Lone Felthaus, Novasol
E-commerce Manager



I have used Benjamin Gundgaard to improve our B2B E-commerce solution. Benjamin works very professionally and he knows how to make user-friendly e-commerce websites. I would like to highlight the prototype he has delivered; thoroughly prepared and easy for everybody to understand. I would recommend Benjamin to all with an interest of providing a good, user-friendly webpage to any B2B customer.
Mette Hansson, Danisco
E-commerce Manager



Working with Benjamin Gundgard from Customersense did not only succeed in a noticeable increase in sales but it also gave the IT department and marketing department understanding of how to integrate usability in future projects. Benjamin is not only very professional, he is also extremely dedicated and is 110% committed to his projects.
Trine Z. L. Andersen, Euroads Group
Marketing Manager



The expert evaluation of our website by Benjamin Gundgaard was extremely valuable and we all agree that the recommendations will have a huge impact on the website's conversion rate. Now we just want to get it implemented as soon as possible.
 
Thank you so much for your in-depth preparation and insightful presentation!
Lindis Courtney, General Electric (GE)
E-commerce Manager



During 2010 we re-designed www.smartgirl.dk and www.smartkids.dk in a close collaboration with Benjamin Gundgaard from CustomerSense. Our goals were to improve the websites' customer experiences and thus to increase our revenue.

The conversion rate has increased 25% at SmartGirl.dk and impressively 45% at SmartKids.dk. We are naturally extremely satisfied with these results. Furthermore, we now have a platform we can roll out at www.smartguy.dk, www.smartmen.dk and at other future projects.

We have achieved these results by combining our vast knowledge about the fashion industry with Benjamin Gundgaard's customer centered process, where the technical opportunities are assessed and user-tested throughout the re-design process.

I can thus warmly recommed CustomerSense and Benjamin Gundgaard to any serious e-commerce company.

Christian Bjerre Kusk
Director, SmartGuy A/S



During 2010 we re-designed www.smartgirl.dk and www.smartkids.dk in a close collaboration with Benjamin Gundgaard from CustomerSense. Our goals were to improve the websites' customer experiences and thus to increase our revenue.

The conversion rate has increased 25% at SmartGirl.dk and impressively 45% at SmartKids.dk. We are naturally extremely satisfied with these results. Furthermore, we now have a platform we can roll out at www.smartguy.dk, www.smartmen.dk and at other future projects.

We have achieved these results by combining our vast knowledge about the fashion industry with Benjamin Gundgaard's customer centered process, where the technical opportunities are assessed and user-tested throughout the re-design process.

I can thus warmly recommed CustomerSense and Benjamin Gundgaard to any serious e-commerce company.

Christian Bjerre Kusk
Director, SmartGuy A/S




During 2010 we re-designed www.smartgirl.dk and www.smartkids.dk in a close collaboration with Benjamin Gundgaard from CustomerSense. Our goals were to improve the websites' customer experiences and thus to increase our revenue.

The conversion rate has increased 25% at SmartGirl.dk and impressively 45% at SmartKids.dk. We are naturally extremely satisfied with these results. Furthermore, we now have a platform we can roll out at www.smartguy.dk, www.smartmen.dk and at other future projects.

We have achieved these results by combining our vast knowledge about the fashion industry with Benjamin Gundgaard's customer centered process, where the technical opportunities are assessed and user-tested throughout the re-design process.

I can thus warmly recommed CustomerSense and Benjamin Gundgaard to any serious e-commerce company.

Christian Bjerre Kusk
Director, SmartGuy A/S




The expert evaluation of our website by Benjamin Gundgaard was extremely valuable and we all agree that the recommendations will have a huge impact on the website's conversion rate. Now we just want to get it implemented as soon as possible.
 
Thank you so much for your in-depth preparation and insightful presentation!
Lindis Courtney, General Electric (GE)
E-commerce Manager



What people think of Benjamin Gundgaard's seminars & lectures:


      ” Nice presentation with lots of valuable info. Smooth flow ”
      ” He is really good at disseminating his knowledge ”
      ” He is really skilled ”
      ” I could implement most of his examples directly in my own web shop ”
      ” Good examples, many cool findings which I can definitely make use of ”
      ” It was excellent ”
      ” You get a lot of information in a very appropriate flow. Very trustworthy ”
      ” He has a clear message which I learned a lot from ”
      ” I learned a lot about usability on E-commerce websites and what it costs to make mistakes "
      ” He is a major talent! ”
      ” Very interesting and he is good at story-telling ”
      ” Really good! Inspiring and with a clear focus ”
      ” Super at k…. a.. He got me to think about what I need to improve at my own site"
      ” Benjamin is definitely worth recommending to anyone working professionally with E-commerce "



Learn more about our:


Or contact us to learn how we can help you sell more online









Benjamin Gundgaard

Founder & Director

You are very welcome to contact us for an initial talk on how we can help you improve your business metrics.

Email us at:
contact@customersense.com

Or give us a call at:
+ 45 40 85 05 24



Benjamin Gundgaard|Ehandel