Customer archetypes convert data into customer behavior

You may have a lot of data about your customers: interviews, user tests, focus groups, surveys, site statistics, support call tracking and much more.

However, how do you make use of this data? Chances are that you have tried writing good, well-document reports that clearly outlines findings about your customers. However, how many have actually read them? And how many have made use of the information in terms of building or improving your site?

Many site development team members (developers, designers, copy writers, etc) and your managers have defined their own individual images and understandings of who your customers are; what they need of you and how they behave when interacting with your site and company.

When trying to design for everybody, you end up designing for nobody

However, if you try to design a site that complies with the needs of all your customers, none of them will be really satisfied with your site.

Design for 1 hypothetical customer and satisfy a broad audience

Instead of writing big reports, we examine your customer data (interviews, user tests, focus groups, surveys, site statistics, support calls and more).

Based on this data (which we group into data clusters based on a well-defined customer archetype methodology), we create one or more hypothetical customers that represent and thus target the most of your customers. By doing so, you are able to develop a site that make as many customers as happy as possible, instead of developing a site that makes all your customers 50% happy. 

Get to know your customers

We describe these (hypothetical) customers in detail, their name and age, were they live, their educational level, if they are married or divorced, their preferences towards buying your products and services, how skilled they are in using a computer, their aspirations, etc.

By doing so, we are able to focus our development process on the exact goals and needs of your customers (using the power of empathy, personal experience and relationships through narrative and story telling).

Customer archetypes create a shared organizational focus

When all members of your development team (and your managers) work based on a shared mind about who your customers are, you are able to work based on a customer-centered development process, ultimately to create successful sites (and other products).

Price and duration

Our price and the duration of creating customer archetypes is based on the complexity of your business and the amount of available customer data.  

Contact us to learn more about customer archetypes.