…that improve your business metrics

Based on market data and knowledge about your business, together we define and describe the business goals you want to achieve - whether these may be increased revenue or lowered costs.

Only 2 of every 100 potential customer buys your products

When you attract 100 potential customers to your site, in average only 2% buy your products and services - and of these 2% only 1 of 10 return to buy more.

How to create good buying experiences

If it is not obvious or if its even difficult to understand the benefits of shopping at your site, how to find your products and how to buy them, too many potentially new customers will go astray and end up not buying your products. This may sound simple, however, many factors must interact effectively across the products you offer, your design, your technology and the usability of your site to create efficient, pleasant and customer-centered buying experiences.

1. Developing a prototype and flow- / functionality specifications
   We develop a complete and high-fidelity prototype in which we page-by-page illustrate (a prototype does not contain design) all computer screens.
   
   When developing the prototype, we consider all usability and interaction design
   issues. The prototype is supported by a detailed flow- and functionality specification.
   
   
2. Technical clearance of your new site
   Once the prototype has been completed (and sometimes during the process of
   developing the prototype) we carry out a technical clearance together with your technical responsible to make sure that the new site we have developed works in accordance with your technical setup.
   
   
3. Designing the improved site
   We design your new site based on our design approach, which makes usability and design walk hand-in-hand.
   
   If you would like to make use of an in-house or external designer, we ensure that the prototype, flow- and functionality specifications are properly handed over to the designer in question.
   
   
4. Briefing the technical team
   Once the design has been completed, we hand over the prototype, flow- and functionality specifications together with the design to the technical team and make sure they understand how to implement the design in accordance with our guidelines.
   
   
5. Test (quality assurance)
   We help the development team test the final version of your new site to quality assure all functionalities, features, flows, etc.
   
   
6. Launch
   Once your site has been launched, you are ready to start monitoring your performance in terms of reaching your business goals.