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We're a high-end niche player
CustomerSense is as a highly specialized niche-player at combining usability, design and business skills to improve business metrics on e-commerce and self-service sites. 

 

Our customers have experienced increased conversion- / retention rates in the range of 15 - 200 % together with saved costs.

Below is a partial list of companies we have done business with (which does not include all, current and confidential projects).



 

We've optimized their booking flow
Sterling is one of Denmark's largest e-commerce websites in terms of traffic volume and turnover (2.6 billion DKK). 

Based on a thorough re-design (prototyping, user-testing & documentation) of their booking flow, we have increased their customer conversion rate by 15%.

Read this Business.dk article (in Danish) about the effect of the re-design.

 

They are price winners

Sterling won the Danish e-commerce price 2007 (in the Branch category).

 

 

 

 

 

 


 

 

Launched: October 2006.  

 

 

We've optimized their site
Sanistål runs one of Denmark’s leading B2B ecommerce solution with approx.
105.000 different products.

We have user tested their e-commerce solution and have helped them optimize their site (prototype and design) to provide their customers with the best possible buying experiences.

Since launch, Sanistål has experienced a 105% increase in revenue - view revenue graph.

Launched: September 2005


 

We've optimized their site
Scandlines is one of the ferry companies in the world with the highest level of travel frequency on their routes - they transport more than 20 million passengers a year, based on more than 150.000 departures.

We have helped them optimize the booking flow on their current site in terms of converting more visitors into customers.

This has improved their online payment rate by 91 %.

Launched: Medio 2005


 

We've optimized their self-service site
e-Boks is a digital postal deliverance system with more than 1 million Danish users.

We have user-tested and optimized (prototyping & documentation) the customer self-service area to make is easier for customers to sign up for and control their digital mail.

 

This has lowered their service cost-ratio by 50 %.

 

Launched: November 2006.


 

We've optimized their web-shop
DSB (the Danish railway) has more than 163 million annual journeys.

We have re-designed their webshop based on a thorough re-design process.

This has increased the number of sold return journeys by 50 %.


Launched: December 2006

 

 

We've re-designet the product search
DSB Orange is DSB's low fair ticket and one of their most popular products.

 

We've re-designed the search result, based on our re-design process.

 

This has increased the number of sold tickets by 50 %.

 

Launched: December 2007

 

 

We've optimized their site
Europæiske is Denmark's largest travel insurance company.

We have re-designet their main page and all insurance purchase flows based on our re-design process.

 

This has improved their online revenue by 15 %.

 

Launched: March 2007 

 

 

We've re-designed their site
Rejseplanen.dk - The Travel Plan provides travel schedules about

Danish transportation by train, bus, metro, etc. as a public service. It is one of the most used websites in Denmark.

We've redesigned the website, based on our re-design process.   

 

Read media buzz at Business.dk

 

They are double price winners

www.rejseplanen.dk furthermore has won the Danish "Digitaliseringsprisen 2007". 

 

 

 

 

 

 

 

 

....and the Webchamp 08 price for best navigation.   
 

 

 

Launched: May 2007

 

 

We've optimized their intranet
Deloitte Denmark contacted us to help them improve the usability on their intranet.

Within less than 2 weeks, we prototyped the changes Deloitte now successfully has implemented and launched.

Launched: 2004


 

We've educated their staff
TDC has set forth very ambitious business goals in terms of selling their products & services on the Internet. 

To ensure a shared business-oriented focus across all members of the TDC development team (managers, designers, developers and sales staff) TDC contacted us to educate them in the commercial effects of usability.

 

Period: during 2004

 

 

We've build a new site
Novasol is one of Northern Europe's largest holiday home rental companies controlling more than 16.000 holiday homes.

We have been recruited to re-design their website based on our well-defined and efficient design process.

Not yet launched.

 

 

We've analyzed their site
Gad is one of Denmark's leading online bookstores.

 

In their effort to continuously improve their online business, we have been recruited to user test their website to suggest how to improve it.

Period: during 2005

 

 

We've build a new site
Dansommer is one of Scandinavia's largest and most exclusive holiday home rental companies.

 

We have been recruited to re-design their website based on our well-defined and efficient design process.

Not yet launched.  

 

 

We've helped them build a site
VisitDenmark has established VisitDenmark Booking to run the official Danish portal for booking hotels in Denmark.

 

We have been recruited to build and user test a new version of this site (soon to be launched), in order improve the design and to boost their online business metrics.

 

We've created a temporary solution (before launching the new website), which has improved their conversion rate by close to 100 %. 

Launched: 2005

 

 

We've provided usability services
Danisco is one of the world's leading producers of ingredients for food and other consumer products.

 

We've provided them with usability expert advice.

 

During: 2007

 

 

We've got an ongoing parthership
CustomerSense and SAXO.com has engaged in a partnership to optimize their site on an ongoing basis.

 

During: 2006 -

 

 

 

We've educated their students
The Copenhagen University College of Engineering is the largest of its kind in Denmark - founded in 1886. We have given guest lectures to their students about e-commerce usability.

 

Period: during 2005

 

 

We've build their booking flow
Comwell owns hotel-, SPA- and conference facilities throughout Scandinavia.

We've re-build their booking flow.

 

Period: during 2007

 

We've helped them generate online leads HandStep develops software solutions that help your organisation to maximize the improvements that mobile and handheld technology can deliver.

 

We've helped them convert trafic into qualified customer leads.

 

Period: during 2008

 

We've helped them sell more

With more than 70 years of experience, FolkeFerie.dk is on of Denmark's leading travel companies.

 

We've helped them web-enable their backend booking flow.

 

Period: during 2005

 

...and many more

 


You are very welcome to contact us to learn how we can help you improve your online business metrics.



Product overview


Our products include:

  Usability

  Design

  Specialized ecommerce & 
  self-service services

  Training & lectures


Learn how we create good, customer-centered buying experiences to improve your business metrics.



Havnegade 39, 1058 Copenhagen K, Denmark    |    Telephone: + 45 40 85 05 24     |    Email:

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