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Process
1
Defining business goals
Together with European Travel Insurance, we defined the business goals that we aimed to reach (based on best case, expected, and a worst case scenarious).
2
Technology briefing
We got an understanding of how European Travel Insurance’s E-commerce plaftform is working (database, application- and frontend layer).
3
Prototyping
We carried out a high-fidelity prototype, which included all customer purchase scenarious (300 prototype pages).
4
User testing
The prototype was user tested, to ensure the highest possible standards.
5
Documentation
We documented the prototype based on a functionality specification together with error messages, flow- and sitemaps in order to make the technical implementation as smooth as possible. 6
Quality assurance
Before European Travel Insurance launched the new E-commerce site, we carried out a complete quality assurance of the testsite, to make sure that no details were overlooked. 
Timeframe
We carried out all steps of the project in approximately 2 months.
Contact us
Please feel free to contact us, if you would like to learn if we can help you sell more online.Testimonial
By having CustomerSense analyze the behavior of our customers, we have gained a brand new insight into the wishes, demands and needs our customers have when ordering a travel insurance.
Benjamin Gundgaard from CustomerSense used this knowledge to build a new main page and booking flow, which has created a 15% online revenue increase.
His way of working is methodical at a high professional level and he is good at integrating our know-how into the process.
We have an excellent collaboration and I can most definitely recommend him to any E-commerce company.
Benjamin Gundgaard from CustomerSense used this knowledge to build a new main page and booking flow, which has created a 15% online revenue increase.
His way of working is methodical at a high professional level and he is good at integrating our know-how into the process.
We have an excellent collaboration and I can most definitely recommend him to any E-commerce company.
Associate Director, Europæiske Rejseforsikring
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