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Results:
- 45% conversion rate increase
- More cross- and up selling
- Higher customer satisfaction
Process
1
Defining business goals
Together with www.smartkids.dk, we defined
the business goals that we would like to achieve.
2
Technical briefing
Before starting up the project, we received a complete technical briefing of
SmartKids’s E-commerce platform (database, application- and frontend layer).
3
Prototyping
We carried out a high-fidelity prototype, which included all customer purchase
scenarious (approx. 500 prototype pages). The prototype was approved on a
ongoing basis by the technical provider.
4
User testing
The prototype was user tested to ensure the highest possible usability standards
and to achieve the commercial goals.
5
Documentation
We documented the prototype based on a functionality specification together with
error messages in order to make the technical implementation as smooth as
possible.
6
Quality assurance
Before SmartKids launched the new E-commerce site, we carried out a complete
quality assurance of the website, to make sure that no details were overlooked.
Timeframe
We carried out the project in 5 months.
Contact us
Please feel free to contact us, if you would like to learn if we can help you sell more online.Testimonials
During 2010 we re-designed www.smartgirl.dk and www.smartkids.dk in a close collaboration
with Benjamin Gundgaard from CustomerSense. Our goals were to improve the
websites' customer experiences and thus to increase our revenue.
The
conversion rate has increased 25% at SmartGirl.dk and impressively 45% at
SmartKids.dk. We are naturally extremely satisfied with these results.
Furthermore, we now have a platform we can roll out at www.smartguy.dk, www.smartmen.dk and at other future
projects.
We have achieved these results by combining our vast knowledge
about the fashion industry with Benjamin Gundgaard's customer centered process,
where the technical opportunities are assessed and user-tested throughout
the re-design process.
I can thus warmly recommed CustomerSense and
Benjamin Gundgaard to any serious e-commerce company.
Director, SmartGuy A/S
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