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Results:
- 50 % round trip sales increase
- 30 % less customer calls
- Higher customer satisfaction
Process
1
Defining business goals
Together with DSB.dk (The Danish Railways), we defined the business goals that we aimed to reach (based on best case, expected, and a worst case scenarious). 2
Technology briefing
We got an understanding of how DSB’s E-commerce platform is working (database, application- and frontend layer).
3
We were briefed on the technology
We carried out a high-fidelity prototype, which included all customer purchase scenarious (300 prototype pages). 4
User testing
The prototype was user tested 2 times, to ensure the highest possible usability standards. 5
Documentation
We documented the prototype based on a functionality specification together with error messages, flow- and sitemaps in order to make the technical implementation as smooth as possible.
6
Quality assurance
Before DSB launched the new E-commerce site, we carried out a complete quality assurance of the testsite, to make sure that no details were overlooked.
Timeframe
We carried out all steps of the project in approximately 4 months.
Contact us
Please feel free to contact us, if you would like to learn if we can help you sell more online.Testimonials
Benjamin has delivered top-professional E-commerce and usability counseling when developing the new DSB webshop. He is efficient with fast deliveries and he always brings up thoughtful new state-of-the-art ideas.
I have worked together with Benjamin, where he has carried out the prototypes and I have done the user testing. It has always been a very rewarding collaboration which has ensured successful results, both from a commercial and a usability point of view.
I believe that Benjamin is one of the very best E-commerce Advisors in Denmark.
I have worked together with Benjamin, where he has carried out the prototypes and I have done the user testing. It has always been a very rewarding collaboration which has ensured successful results, both from a commercial and a usability point of view.
I believe that Benjamin is one of the very best E-commerce Advisors in Denmark.
Usability Expert
Benjamin Gundgaard knows very much about how to sell the most online. He is very pleasant to collaborate with and we have had some really creative sessions which have really optimized our E-commerce website.
Everything he does is tested on real users to make sure that the result is best possible.
Everything he does is tested on real users to make sure that the result is best possible.
Usability Specialist
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