Why he founded CustomerSense.
In 2000 Benjamin Gundgaard co-founded BuyingExperience, one of Scandinavia's first pure E-commerce consultancy companies. Back then, his dream was to build E-commerce websites that were easy and pleasant to use.
The positive spiral
He quickly realized that E-commerce companies could vastly increase their revenue (based on higher customer conversion- and retention rates) and he thus decided to base his future professional life on a positive spiral: Happy customers buy more. This helps the E-commerce companies make more money, which essentially pays his salary. All parties in this spiral are happy.
100% independency
In 2004 Benjamin Gundgaard founded CustomerSense, as he wanted to create a 100% independent E-commerce consultancy company.
Due to this, CustomerSense advices on how to build the best possible buying experiences, but does not build the technical solution. CustomerSense, however, collaborates with the client's technical department or external vendors to get the most out of the client's technical platform. In this way, you can trust that CustomerSense focuses on how to help you sell more and not on how to sell expensive technology to you.
He wanted to create business results
CustomerSense delivered some very substantial business results from day one and today CustomerSense is one of the most successful E-commerce consultancy companies in Europe.
CustomerSense has created customer conversion rate increases in the range of 15 - 300% on all projects.
His approach
Benjamin Gundgaard is methodical yet pragmatic. His approach is always based on documented knowledge and results (he has e.g. carried out more than 100 usability tests).
When collaborating with a client, he strives to be focused, dynamic, skilled and pleasant to work with.
He finds it very important and is motivated by always delivering clear business results.
A renowned speaker
Benjamin Gundgaard furthermore is a renowned speaker at E-commerce and usability conferences.
What people have to say about Benjamin Gundgaard:
I have worked together with Benjamin, where he has carried out the prototypes and I have done the user testing. It has always been a very rewarding collaboration which has ensured successful results, both from a commercial and a usability point of view.
I believe that Benjamin is one of the very best E-commerce Advisors in Denmark.
The work was done in a close co-operation with Benjamin Gundgaard from CustomerSense who had the competence needed for a successful project. The work covered everything from the pre-study phase through prototyping, programming, and implementation.
The strength in the project has been the combination of both usability aspects as well as commercial aspects in the GUI design, where the input and experience from CustomerSense has been
critical. Another factor to the success has been the fact that CustomerSense from the very start worked closely with our technical developers, ensuring that all ideas and new sketches really was possible to build and implement.
The launch of the new booking has been very appreciated among our customers with several spontaneous positive reactions. This in combination with an increased conversion rate is really the best result we could get!
We are extremely happy with both the work carried out, but also the friendly, informal and constructive tone in which our cooperation takes place.
We would recommend Customersense to all companies with an interest of providing a good, user friendly webpage to the customers.
Everything he does is tested on real users to make sure that the result is best possible.
The online payment ratio immediately increased by 90% resulting in an Return on Investment of only few days.
I can recommend CustomerSense and Benjamin Gundgaard to any serious online vendor.
Benjamin Gundgaard from CustomerSense used this knowledge to build a new main page and booking flow, which has created a 15% online revenue increase.
His way of working is methodical at a high professional level and he is good at integrating our know-how into the process.
We have an excellent collaboration and I can most definitely recommend him to any E-commerce company.
Thank you so much for your in-depth preparation and insightful presentation!
What people that have attended his seminars say
” Nice presentation with lots of valuable info. Smooth flow ”
” He is really good at disseminating his knowledge ”
” He is really skilled ”
” I could implement most of his examples directly in my own web shop ”
” Good examples, many cool findings which I can definitely make use of ”
” It was excellent ”
” You get a lot of information in a very appropriate flow. Very trustworthy ”
” He has a clear message which I learned a lot from ”
” I learned a lot about usability on E-commerce websites and what it costs to make mistakes "
” He is a major talent! ”
” Very interesting and he is good at story-telling ”
” Really good! Inspiring and with a clear focus ”
” Super at k…. a.. He got me to think about what I need to improve at my own site"
” Benjamin is definitely worth recommending to anyone working professionally with E-commerce "
Benjamin Gundgaard
Founder & Director
Email: bg@customersense.com
Call: + 45 40 85 05 24
Connect: Benjamin’s LinkedIN profile
Some of his clients:
| • Sterling • Sanistål • DSB • Scandlines • Novasol • Dansommer • Folkeferie | • Rejseplanen • E-boks • Deloitte • SAXO.com • Comwell • StarTour.dk • Fritidsresor.se |
CustomerSense’s services
